← Back to news

Reinvent Your Running with Born to Run Coach Eric Orton on Sept. 22

When we look at the limits of our potential — whether in running or in other athletic pursuits — how far can we go? How do we put all the pieces together and become strong, healthy athletes who can challenge ourselves to run beyond our personal limits?

Join Finish Line Physical Therapy as we welcome Born to Run Coach Eric Orton, author of the book, “The Cool Impossible,” to share his formula for reinventing your running and becoming the ultimate athlete. Eric will explain how to get the most out of your miles by focusing on foot strength, running technique and training, mental strength and nutrition.

“The Cool Impossible” Book Event with Eric Orton
–> Monday, September 22, at 7:00 p.m.
–> Finish Line Physical Therapy (119 W. 23rd St. #304)
–> Drinks and light refreshments will be served

The first 50 people to RSVP and attend the event will receive a free copy of “The Cool Impossible.” Fill out this form to reserve your spot (and tell your friends while you’re at it).

Read more about the book

Eric Orton has a passion for adventure, participation and health. As a mountain runner, coach, author, and entrepreneur, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

Based in the outdoor adventure paradise of Jackson Hole, Wyoming— Eric is an elite mountain runner and athlete with epic adventures always on his mind. He has raced competitively at most every distance from 100 meters to 36 hours in length.

As a performance guru and world-renowned running coach, Eric personally oversees the training of dozens of athletes, from recreational racers, competitive age groupers, to elite ultramarathoners.

Eric earned international notoriety as the coach of Christopher McDougall, a relationship that initially began with Eric helping McDougall train for and joining him to race the 50-mile Copper Canyon Ultra Marathon with the Tarahumara Indians. That story served as the foundation for McDougall’s 2009 best-selling book, “Born To Run.”

In 2013, Eric authored his first book, “The Cool Impossible,” as a way to help all those runners wondering how to put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible by dreaming beyond fear and living beyond limits.

The former fitness director for the University of Colorado Health Sciences Center, Eric has a BS in Business Marketing from the State University College of New York at Buffalo and a BS in Environmental Land Use Planning from Metropolitan State College of Denver.

He is a certified Functional Training Specialist and has held coaching certifications from both USA Triathlon and USA Cycling.